‘Journalists’ drive me nuts.
If you want to understand someone’s motivation, look at how they’re compensated.
Journalists are in the business of getting more pageviews. That’s how they get paid by advertisers.
The only metric traditional publishers care about online is pageviews. I’ve experienced this first-hand by working directly with a multi-million dollar media company.
So journalists specifically choose topics that will drive more visits and increase pageviews. And when a topic becomes ‘trendy’ or ‘hot,’ other journalists jump on and ride the wave.
You’ve probably seen this the past few months with Pinterest. It seems like you can’t go a day without reading another article on “how important it is” or “how you should be using it”.
But here’s the deal.
I don’t care about driving pageviews to make advertisers happy. That’s not how I make money.
I make money by providing results to help businesses grow. And if my advice isn’t good, I don’t get paid.
So here’s some advice when it comes to using social platforms like Pinterest to try and get gigs:
Don’t waste your time.