Why Most Freelance Writers Shouldn’t Waste their Time with Pinterest

Should small businesses use Pinterest for business?
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‘Journalists’ drive me nuts.

If you want to understand someone’s motivation, look at how they’re compensated.

Journalists are in the business of getting more pageviews. That’s how they get paid by advertisers.

The only metric traditional publishers care about online is pageviews. I’ve experienced this first-hand by working directly with a multi-million dollar media company.

So journalists specifically choose topics that will drive more visits and increase pageviews. And when a topic becomes ‘trendy’ or ‘hot,’ other journalists jump on and ride the wave.

You’ve probably seen this the past few months with Pinterest. It seems like you can’t go a day without reading another article on “how important it is” or “how you should be using it”.

But here’s the deal.

I don’t care about driving pageviews to make advertisers happy. That’s not how I make money.

I make money by providing results to help businesses grow. And if my advice isn’t good, I don’t get paid.

So here’s some advice when it comes to using social platforms like Pinterest to try and get gigs:

Don’t waste your time.

Here’s why.

Read moreWhy Most Freelance Writers Shouldn’t Waste their Time with Pinterest

How to Prevent a Social Media Shakedown

When people feel disrespected by a company, they use their online muscle to complain.

Unfortunately, sometimes it gets out of hand.

However if you quickly acknowledge and control the situation, you can avoid a social media shakedown.

But that’s not good enough. You’re just responding to a bad situation.

How do you prevent it from even happening in the first place?

How can you do a better job of managing your online reputation by fixing problems before they start?

You have these three options.

Read moreHow to Prevent a Social Media Shakedown

Want More Sales? 3 Easy Ways to Create Customer Loyalty

Customer engagement is the vital link between strangers landing on your website, and loyal customers.

Because you’ll never sell anything if people aren’t engaged with your company, your product/service, or you. They need to know you and trust you before turning over their hard-earned resources.

So after getting people’s attention, you need to use a variety of methods to engage them over time and get them to buy.

Here are 3 ways to increase engagement this week.

Read moreWant More Sales? 3 Easy Ways to Create Customer Loyalty

The Shocking Truth about Being the Lowest Price

In business school, they talk a lot about competitive advantages.

These are like castle moats that protect your business from the competition.

They are sustainable advantages that help you defend your position.

One of the most well known competitive advantages people talk about is low cost.

If you can be cheaper than other writers, you can win.

This may be true in the short term. But it won’t get you very far.

Low cost is no longer a competitive advantage. Here’s why.

Read moreThe Shocking Truth about Being the Lowest Price

22 Social Marketing Tips ‘Social Media Experts’ Won’t Tell You about Growing an Audience Online

‘Social media experts’ are great at “connecting” and “joining the conversation.”

But they’re terrible at helping you make money.

You know, the kind of marketing that actually matters. Like generating leads, increasing sales, improving customer retention, and growing your business.

Social media isn’t an isolated ‘thing.’ It should help you accomplish all of these goals. But if you follow their advice, then you’ll have an “active” Twitter account and little else to show for it.

Here are 22 social marketing tips you can use to help grow your business.

Read more22 Social Marketing Tips ‘Social Media Experts’ Won’t Tell You about Growing an Audience Online

How to Create Attention-Grabbing Content for a “Boring” Industry

Content is the backbone for improving a company’s online revenue.

That’s why good blog writers can generate more traffic, leads and customers than banner ads.

But what if you’re working in a ‘boring’ industry. You know, the type where no one reads or shares anything.

Is your content still important?

And if so, how do you create content that will actually bring in business (so you can keep raising rates)?

Read moreHow to Create Attention-Grabbing Content for a “Boring” Industry